Marketing Plan For The Photography Industry - 962 Words

Marketing Plan Market research - Why The Photography industry has experienced several changes as digital cameras and postproduction technologies have increasingly easily used by aperture operators. While photographers are benefiting from the changes by increasing their efficiency and availability, and creativity consumers are now able to take professional-quality images without the need of a specialist. Families with children are going to be our studio’s biggest target market. For the purpose of this market analysis, these families demographics is divided into three socioeconomic categories: College Graduates High School Graduates Non-Graduates According to 2009- 2013 Census there are 29.7% of all Tulsans that retained Bachelor’s degree or higher.The census reports are 88.5% of all Tulsans have retained high school graduates or higher. The Census reports that are 11.5% of all Tulsa s residents have not retained a high school diploma. Market research suggests Families of college graduates are most likely to be professional and have the financial means and the desire for professional portraits. We will target female professional with families, because women account for 75%of purchasing decisions in these families (http://thenextweb.com/socialmedia/2012/01/24/the-top-30-stats-you-need-to-know-when-marketing-to-women/). We will cater toward these women with a highly personal, highly creative approach to reaching and retain clients for theirShow MoreRelatedCompany Description Of Pictures For Paws1620 Words   |  7 PagesCompany Description Pictures for Paws is currently under development as a Limited Liability Company animal photography business that provides high quality pictures of all kinds of animals- from house pets to exotic creatures. Pictures for Paws will have two options for photo shoots, on premises or at an agreed location. Pictures for Paws will have multiple methods to encourage animals to pay attention to the camera and enjoy their visit as well. This business will be located in the Sutro DistrictRead MoreMarketing Plan For Itsmetd Photography1481 Words   |  6 PagesExecutive Summary ItsmeTD Photography is a small business created in 2014 to provide its customers with stunning photography services with a focus on weddings and engagements. ItsmeTD Photography is organized as a sole proprietorship with Tarsis Matamoros as the owner and sole employee. The business will run from Plano, Texas. This marketing plan is designed to allow ItsmeTD Photography to focus on expanding its business by creating public awareness of ItsmeTD Photography and by getting its nameRead MoreAssignment 1: Kodak and Fujifilm1300 Words   |  6 Pagesvarious products for the photography sector, and medical imaging equipment two key players come to mind, Kodak and Fujifilm. History and Core Business The Eastman Kodak Company, known to many simply as Kodak was created in April 1880 by George Eastman in Rochester NY. Manufacturing dry plates for sale to various to the common consumer was where Kodak found its niche early on. George Eastman was a leader in the field of photography and was devoted to making photography available to everyone, heRead MoreBlack : Lead Business Roles, Deciding Members Green : Candidates Being Considered817 Words   |  4 PagesPhilosophy and Policies The following sums up our company philosophy: â€Å"Pictures for Paw’s strives to provide pet owners with priceless memories of their pets during their best time. It is our goal to deliver excellent customer service, a superior photography experience, and a stress-free place to bring your pets. We believe that pets are a blessing, and that families should have a way to cherish their loved ones forever.† Company policy includes but is not limited to the following: †¢ Obey all lawsRead MorePhotography : Kodak And Kodak876 Words   |  4 PagesFor a multitude of years Kodak remained synonymous with photography. Kodak developed the first handheld camera in 1900, called the Brownie (Thompson, 2014). The Brownie was inexpensive and designed for the average consumer with no professional training to take their own pictures. After capturing the pictures one would mail the film into Kodak and Kodak would develop the pictures and send return them. Kodak had created a way for people to take pictures of their lives to maintain special memories.Read MoreEssay about BUS 302 Assignment 1 Kodak and Fujifilm1547 Words   |  7 Pagesbusiness and took different paths. Though they shared similar products their management direction and company direction differed. The differences led one company to be successful and the other to struggle. The founder of Kodak, George Eastman, was a photography enthusiast and wanted to simplify the process of creating photos. Eastman established what was to evolve into the Kodak Company in 1880. The Kodak Company was built on four basic principles: mass production at low cost, international distributionRead MoreMarketing Plan For A Marketing Strategy1241 Words   |  5 Pagesathlete endorsers Viral Marketing Innovation Products Durability Weaknesses Specific products Expensive accessories and products Increased competition No flash Opportunity Global market is increasing Content delivery technologies Media hosting Viral marketing Threats Hardware company competition (Sony) Media company competition (Facebook) Note. The GoPro SWOT assessment of external and internal environmental elements. 5.0 Marketing Strategy and Goals The goal of this marketing plan is to leverage existingRead MoreEssay On Business Description796 Words   |  4 PagesBusiness Description My business would provide event photography and portrait photography services. I would have packages available with certain sized prints and digital versions as well. Clients could also purchase additional prints at an added cost. Also, I would have a website where I could have other photographs on sale always as an additional source of income. I would mostly be marketing to younger adults around twenty-five to thirty-five years of age. I would want to have a family friendlyRead MoreHidden Reasons for Kodaks Digital Revolution Essay1149 Words   |  5 Pagesbuilding their brand on a domestic and international front. They invested heavily in marketing to establish their image and realized early on that their profits would come from consumables rather than hardware. They sold their equipment at low prices in order to fuel their highly profitable film sales. This use of a razor-blade strategy, coupled with strong relationships with retailers positioned Kodak as an industry leader. Add itionally, their heavy investment in Ramp;D allowed Kodak to grow organicallyRead MoreThe Importance Of Being A Photographer By Photographer862 Words   |  4 PagesAnyone can be a photographer, as long as you zoom in on what you love. There was a girl who found a liking to photography because she enjoyed capturing the essence of nature and art. She loved being able to capture the uniqueness of objects living or not because there are so many things people should get to see as well as think about how the picture can make that person feel. Seeing a picture of a rainforest with beautiful trees and glittering water could make someone feel relaxed, they can also

Analysis Of Friedrich Nietzsche s The Hell Essay

â€Å"For if you gaze for long into an abyss, the abyss will gaze back into you.† – Friedrich Nietzsche. I stare into the abyss soiling my mind with its endless chasm of white as the laptop glares its artificial light through the air. My fingers tap on the wooden kitchen table, newly stained. On my right, I have a pink notebook. Its insides are notes, scribbles, and a few dog-eared corners. Placing the ball point of my pen on the college ruled page, I glance at the right corner of the screen and jot down the date, 9/1/2015. Thinking, I look around. It’s early. The sun’s bright outside and the lake’s waves glitter, reflecting its luminosity. The kitchen is dirty. There are piled dishes in the sink, grease on the stove, and crumbs scattered all over the counter. I should fix that. I think my writing process; the brainstorming, the rough draft, and the revisions frolicking hand in hand with more polishing. I know the hardest part will be starting the r ough draft, but it is also the most important. Finally, an idea hits. My pen starts writing. Ideas pour like a waterfall out of my ears, rushing down my arms and into my fingertips. They leak into the pen and soon my thoughts are legible words, written in red ink. At first, I write down random things like the objects on the table or the stickiness underneath the fridge where my little sister spilled the lemonade and didn’t clean it right. Soon I start thinking of things related to the topic I’m brainstorming about. I write them down.Show MoreRelatedPhilosophy Are Filled With Debates, Arguments, And Theories1757 Words   |  8 Pages the term moral means â€Å"concerned with the principles of right and wrong behavior and the goodness or badness of human character† (google.com). In other words, being â€Å"a person s standards of behavior or beliefs concerning what is and is not acceptable for them to do† (google.com). In terms of this argument and my analysis, God means â€Å"the one Supreme Being, the creator and ruler of the universe† (di ctionary.com). We need to take into consideration the ethical issue of whether God commands whatRead MoreComparison of Edgar Allen Poes The Tell-Tale Heart and Stephen Kings Misery2211 Words   |  9 Pagesnervous I had been and am; but why will you say that I am mad? The disease had sharpened my senses --not destroyed --not dulled them. Above all was the sense of hearing acute. I heard all things in the heaven and in the earth. I heard many things in hell. How, then, am I mad? Hearken! and observe how healthily --how calmly I can tell you the whole story. (Poe, 1843) Poe states that he does not know how he first acquired the idea but that once it had entered into his mind that the idea overtook himRead MoreReligion Is Poison8248 Words   |  33 Pagesset of beliefs or teachings about the deepest and most elusive of life’s mysteries. So, from this point of view, I will leave my paper to research those that have a belief in a ‘theistic god’ rather than the all-inclusive. Deprived of this belief, it s really not a viable theistic religion. George H. Smith in his book, â€Å"Atheism: The Case Against God,†1974, commented, â€Å"†¦the belief in god is irrational to the point of absurdity; and that this irrationality, when manifested in specific religions suchRead MoreCleanth Brookss Essay Irony as a Principle of Structure9125 Words   |  37 PagesMarx’s economic theories as such: we shall confine our discussion to their methodological premises and implications. It will in any case be obvious to the reader tha t the present writer upholds the validity of their content. Secondly, a detailed analysis of Rosa Luxemburg’s thought is necessary because its seminal discoveries no less than its errors have had a decisive influence on the theories of Marxists outside Russia, above all in Germany. To some extent this influence persists to this day. ForRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesand permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufact urers

Jealousy Interpersonal Relationship and Successful...

Jealousy Is Fearsome A famous English philosopher named Francis Bacon said that â€Å"jealousy is the devil that always secretly and quietly destroys the good things on the earth.† By that he meant that the jealousy is a negative and we get it harmful emotion which result from shame, anger, and resentment. In the book Tuesday with Morrie, Morrie, who was a professor from Brandeis University, was told that love and forgiveness can make people engage in a strong relationship. On the other hand, jealousy leads to anger, betrayal, and envy which destroys relationships established between friends. Also, jealousy could create mistrust and hatred between people which dramatically impedes a normal relationship and interpersonal relationship. If†¦show more content†¦However, the other students did not care what jack have said. Ever since, I have never seen Jack talked to Jaime anymore. How could Jack say such harmful things about Jaime? Because of his jealousy, he rese nts his best friend Jaime and accuses him for cheating on the test. Morrie says that due to stubbornness people commit horrible mistakes(164). Jack’s mistake made him lose a good friend of his and might regret it for the rest of his life. Jealousy can destroy the relationship between family members. According to the an online article, it shows that most of families have bad relationship because of jealousy between siblings. Usually, the problem is one sibling gets more attention from the parents. Parents usually likes the child who is better looking, does better in school, or has some kind of talents that other siblings does not have. Without a doubt, kids are too young to be capable to control emotions and do not know how to express themselves without harming their siblings. As a result of jealousy, they boycott and stop talking to each other. Then, they destroy things to get or creates a scene to get parents’ attention. Instead, they get punished by parents. From observations, jealousy are usually cause by lack of attention. Children want to be appreciated but they are not. Unfortunately, children will feel insecure and frustrated from getting what they want inside their heart. It does not matter how bad theShow MoreRelatedSocial Media And Its Effects On Society Essay1603 Words   |  7 Pagesbeing a widely-known issue that is prevalent in all levels of society, not everyone is aware of the main factor influencing cyberbullying—personality. By identifying the personalities behind the cyberbullying cases, individuals will become more successful in reducing the amount of cyberbullying cases. Personality can be interpreted in many ways, but â€Å"loosely interpreted, it is a complex set of characteristics which make up an individual’s unique imprint† (â€Å"Factors of Bullying,† 2015). In the worldRead MoreWorkplace Deviance972 Words   |  4 Pagesand right, and in doing so, threatens the wellbeing of the organization, and/or its members(Robinson and Bennett 555-572). According to Robinson and Bennett, â€Å"workplace deviances behavior varies along two dimensions: minor versus serious, and interpersonal (deviant behavior directed at other individuals in the organization) versus organizational (deviant behavior directed at the organization)† (555-572). Based on these dimensions it was further divided, into four categories: production deviance (leavingRead MoreShould Not Be Paid Than A Wealthy Person Pay 40?1025 Words   |  5 PagesEquality is subjective, what would be the correct amount in taxes should a wealthy person pay 40 or 50 percent ? We also shouldn t be punished for our earnings. Most of the rich are not as the public perceives us to be; cold and ruthless. The rich evoke jealousy and envy, which is why those who have not worked as hard as us want what is rightly ours. Furthermore, we donate to worthy causes. The most prosperous give the most to colleges, hospitals, and research organizations. In reference to the previousRead MoreMy Active Experimentation The Skills I Have Learned Through Skill Development Are Communication, Decision Making And Listening Skills1743 Words   |  7 Pages(cited from RCN 2014). Communicational skills whilst on practice are very important as these are used in maintaining the relationship between healthcare professionals and patients. (Cited from Department of health (DA) 2012). Whilst on practice, according to the Department of Health 2012, communication is used on practice for excellence in team work and in building caring relationships (Reference). One example is by showing compas sion through communication this is by empathizing of people who are sufferingRead MoreUnderstanding The Complexity Of Human Cooperation Essay1708 Words   |  7 Pagescommunication; such as intrapersonal, one-way, and interpersonal communication by these forms we acclimate ourselves to our environment and acclimate our environment to suit us (Griffin Patton, 1986). According to Griffin and Patton (2002), we negotiate with others to reduce their attempts to restrict us and to diminish their efforts to keep us dependent on them. Argyle stated, â€Å"Cooperation is acting together, in a coordinated way at work, leisure, or social relationship, in the pursuit of shared goals, theRead MoreRelationship Rules And Family Rules2420 Words   |  10 Pages Relationship Rules Theory Interpersonal relationships are an essential part of everyone’s life, like many other aspects of life. Relationships are also bound by rules in order for these to succeed. However these rules vary depending on the type of relationship a person has. Relationship rules theory is oriented to make several aspects of relationships more clear. These rules help identify behaviors that can be either destructive or successful in a relationship. Additionally, Relationship RulesRead MoreThe Communication s Relationship Within Emotion And Nonverbal Communication1804 Words   |  8 Pagescommunication, as an essential, is going to be concerned by everyone. This report intends to find some useful methods to help individuals become outstanding communicators. 1. Introduction 1.1 Purpose The goal of this report concerns the communication’s relationship within emotion and nonverbal communication. In order to make communication become more effective, the report also analyses a communication situation where the writer have been involved. 1.2 Observation As an undergraduate of the Early ChildhoodRead MoreSurviving Domestic Violence2284 Words   |  10 Pagesagainst Abuse†, 2012). When it comes to domestic violence, anyone can be a victim; the violence does not discriminate as to who will suffer from it no matter their sex, age, race, ethnicity, or financial background. Behaviors used by one person in a relationship to control the other are what define this dangerous act of crime. Although no one deserves this, it is important to learn of the precautions in order to help someone you love who is going through what is known to be a repetitive pattern of ongoingRead MoreSocial And Emotional Development Of Students1831 Words   |  8 Pageschosen at random selection. 6 students who have displayed difficulty in social skills will be chosen by a random draw of names. The counselor will then evaluate each student to see if they are a fit for the program †¢ Group Meetings- The group will meet once a week every Tuesday in the library from 1-130pm. Parent Permission Form Student _______________________________ Room ___________________________ As the school counselor, I offer all students the opportunity to participateRead MoreBob Case Study3560 Words   |  15 PagesAssignment no 1 | STUDENT NUMBER | 200002859 | PROGRAMME NAME | MBA YEAR 1; OBE 501T | GROUP NAME | | DATE | 16th February 2013 | Individual Assignment Mark Sheet Course Module: Organisational Behaviour (TUT MBA, OBE501T) Due Date of Assignment: 16th February 2013 Receive Back: Lecturer: Pieter R van der der Merwe Student Surname, Initials: Manwatha, IA___________________________ Evaluation Criteria | 75%+ | 68%+ | 60%+ | 50%+ | 49%- | Understanding the course content(Has student done sufficient

The Ethics Of The Police Officer - 1827 Words

Introduction Ethics may be defined as the, â€Å"principle of honor and morality; accepted rules of conduct; the principle of conduct governing an individual or group (Maine Criminal Justice Academy [MCJA], 2002, p. 3). Trust and integrity are precious resources, easily squandered, hard to regain. They can thrive only on a foundation of respect for veracity (Bok, 1989). The need for ethical policing serves as a necessary foundation for the establishment of trust and respect between the community and those who have sworn to protect its citizens. The process of improving police conduct and addressing educational needs has been slow with recommendations as far back as the early 1900s. Commissions, such as Wickersham and the President’s Commission on Law Enforcement and the Administration of Justice suggested a link between education and ethical behavior. Recommendations were made to increase the learning of police officers through training and formal education. The common belief was education would reduce corruption and ethical abuses. As policing continues to evolve, today’s police officer is expected to be a problem-solver, a role model, approachable, and most importantly, ethical. Basic high school education, minimum age requirements, and other minimal hiring standards may not meet these mandates. These mandates bring about several questions. Can ethics be taught and if so, when and where should it be taught. What role does higher education serve? Are policies and procedures inShow MoreRelatedThe Ethics Of Police Officers967 Words   |  4 PagesPolice officers not only have to follow a set of rules and legislation, but they also must behave in a decent manner while on duty as well as off duty. Unfortunately, nobody is perfect, and police officers also make wrong decisions that could jeopardize the integrity of their police department. Often people know something they do is wrong. However, they still do it because they feel no harm will come to them or it they think nobody will ever find out. For instanc e, cheating on a test is wrong, butRead MoreEthics and Law Enforcement: Ethical Conduct for Police Officers676 Words   |  3 PagesEthical Conduct for Police Officers Ethics among police officers is critical to maintaining law and order in a democratic society. Whether responding, investigating, interrogating, interviewing, or handling evidence, police interface directly with citizens and possess a great deal of power (Borello, 2012). When they are corrupt or otherwise unethical, it compromises balance and safety in a community and in society as a whole. Ethical behavior helps instill public trust in the systems and policiesRead MoreEthics And Character Analysis Interviews1677 Words   |  7 PagesEthics and Character Analysis Interviews Introduction Many law enforcement officers in the United States are good, dedicated and committed to serving the people by protecting them and their property. In most cases, however, we hear news of police officer involvement in criminal activities or unethical behavior such as theft, robbery, abuse of authority and excessive coercion. The indication of police using force against suspects and committing crimes does not appear favorable to the public becauseRead MoreCode Of Conduct For Law Enforcement Essay1465 Words   |  6 PagesEthics in Criminal Justice Assignment 1 Sydney E Vaughn CRJU 1400 Ethics and Cultural Perspectives in Criminal Justice Professor Stephen N. Knights Jr October 22, 2016 Contents Introduction 2 Police Ethics 2 Corruption 3 Police Corruption 3 Police Discretion in Ethics 4 Code of Conduct for Law Enforcement 4 Types of Police Corruption 4 Ethics in the Courtroom 5 Prosecuting Attorneys 5 Defense Attorneys 5 Ethics in Police Training 6 Closing 6 Introduction Ethics by definition states thatRead MoreThe Ethical Dilemma of a Police Officer Essay1333 Words   |  6 PagesDilemma of a Police Officer Professions are guided by codes of ethics to aid them in performance of their duties and to ensure maintenance of high standards of conduct. Police officers are faced with a maze of obligations in the performance of their official duties. The â€Å"Law Enforcement Code of Ethics† and â€Å"Canons of Police Ethics† were created to make explicit the conduct considered appropriate for police officers and to guide them in the performance of their duties. Although police have these guidesRead MorePolice Codes Of Conduct And Police Code Of Ethics1560 Words   |  7 Pages Police officers are held to a higher standard than most members in society and the community they serve. Not only must they observe and abide by the common law of the land, there are additional rules and principles they must abide by. This is illustrated in the police officer s code of conduct and police code of ethics. Many police departments have their own code of conduct which are to be followed by the officers. Just like any other profession, there are no fool proof rules and standards.Read MoreShould A Police Officer Conduct Affected His Job?981 Words   |  4 PagesUnfortunately, nobody is perfect, and police officers also make wrong decisions that could jeopardize the integrity of their police department. Often people do something that they know is wrong. However, they still do it because they feel no harm will come to them or they think nobody would ever find out. For instance, cheating on a test is wrong, but people do it because they think they can get away without the professor finding out. There was a case where a police officer conduct affected his job. On JuneRead MoreCriminal Justice: Ethics and Integrity676 Words   |  3 PagesEthics and integrity are important to a police chief or county sheriff in a number of ways. First, ethics and integrity assist a police chief or a county sheriff to recruit the best officers who can work in their departments. It is only through application of the principles of ethics and integrity that a police chief or a county sheriff can identify these qualities in the potential applicants, and use them in the recruitment process. Second, ethics and integrity are important to a police chief orRead MoreEthics : Defining Police Ethics1455 Words   |  6 PagesPolice ethics play a major role in law enforcement today, ethics are fundamental towards helping law enforcement build trust within communities, provide public safety, and stop crime. Into today’s law enforcement, ethics is posing a major role with police corruption and poli ce brutality. Police brutality has also been amplified majorly though the force multiplier or as we better know as the â€Å"media†. Defining police ethics come down to good police officer to bad police officer, or living by theRead MoreThe Ethics Of Police Ethics Essay1631 Words   |  7 Pagesfoundations of police ethics. The reasoning following public corruption indicates an underlying social institutional structure that our country has created. In 2006, Louis Eppolito and Stephen Caracappa were convicted of racketeering, extortion, obstruction of justice, conspiracy, and murder charges. Louis and Stephen worked in the NYPD police department; however, they were actually working for the Lucchese crime family mafia. In 2001, Joseph Miedzianowski worked as both a police officer and a drug kingpin;

Dorothea Lange Free Essays

Art has always been Important to society. The art Influence and modify to society and which Is formed societys understanding and era. Especially visual arts such as paintings and photographs all important for know better. We will write a custom essay sample on Dorothea Lange or any similar topic only for you Order Now For example: Jaime Olaya’s painting La Famllla and Dorthea Lange’s photograph Migrant Mother. I am going to compare and contrast the similarities and differences between Migrant Mother and La Familia. There are some similarities between the two. The first similarity is their space. That artworks space is crowded and overlapping. Because the figures are large. Another similarity is composition. Both works are capturing a mother and her children. Although there are some similarities but there are several kinds of differences between Migrant Mother and La Familia. The first difference is their era. Migrant mother was made in twentieth century but Migrant Mother was made in nineteenth century. Migrant mother colors are muddy and cool on the other hand La familia colors are colorful and bright. Another difference Is their balance. Migrant mother balance Is the mother head is slightly proportional and level with the children’s had. La famllla balance Is Mother’s head Is not level at all not proportional. Another Important difference Is mood. Migrant mother mood Is depressing, worried, fear and very downhearted. All the same la familia mood Is happy, comforting, loving, peaceful and warm. Migrant mother message is struggling mother for her children and to overcome hard times with together. In addition to La Familia message is a mother holding her children with passion and love. Another difference is interpretation. I mean migrant mother interpretation is realistic but La Familia interpretation is artistic. Because Migrant Mother is seen reality of life. All in all I believe art should tell the truth but at the same time adduce beauty of life. So these artworks are one of best their period. How to cite Dorothea Lange, Papers

International Management Borders and Cultures

Question: Discuss about the International Management for Borders and Cultures. Answer: Introduction This essay is framed to enhance learning and knowledge about business ethics in marketing. In general, the ethics in marketing refers to principles or code of conduct, which every marketer and business entity has to follow. The essay provides the types of marketing ethics and their relevance in business. The essay will critically evaluate the significance of ethics principles and ethical values of marketing for sustainable business growth and success of an organization. Harvey Norman and McDonald are the two organizations that are selected in this essay for understanding ethical issues faced by business firms in marketing. This would be helpful to understand practical relevance of marketing ethics in corporate sector. Ethics in Marketing: Marketing ethics can be defined as the set of rules, norms, values and code of conducts, which guide in marketing decisions, instructions, actions, and strategies to ensure their ethical values and to ensure that they are ethically eligible to be implemented (Patrick et al, 2012). Marketing ethics is one of the branches of the business ethics. Marketing ethics is of two types, which are normative ethics and positive ethics. Normative ethics is the set of principles and methods, which provides justification of what is wrong and what is right in the marketing practices. As well, positive ethics explain the morality and common sense, which helps in taking the ethical marketing decisions. Ethical issues in the marketing are the situation or problem, where a company fails to meet ethical values in its marketing initiatives. Marketing ethical issues may occur in advertising, marketing segmentation and targeting, marketing research, privacy, personal selling, sales management, marketing strategy and actions, packaging, and labeling. Furthermore, the emerging ethical issues in marketing are fear appeals, distortions, false statement, false claim, and wrong information about the product or services (Ferrell et al, 2013). Apart from this, marketing research involves manipulation, deception, disguise and inappropriate information of research purpose. These are the basic issues currently emanating in the marketing research of the companies (Smith et al., 2012). Along with this, the most critical ethical issues, which are faced by Australian firms, are misleading information about product specification, quality of product, racism, cognitive dissonance, infringement, and altern ative invoice, deception, manipulation, packaging and labeling of the products. Ethical Issues of Harvey Norman: Harvey Norman is one of the largest multinational retail sector organizations having an Australian origin. The company is dealing in various products such as electronics, furniture etc. Harvey Norman came in headlines of the newspaper in 2011, when it did some unethical marketing of their products. The organization misleads the customers by the wrong way of advertisement method to buy their product. In this advertisement campaign, the organization did advertisement with the tag of 3D Finals Fever slogan. On that time there, AFL and NRL tournaments were going on. The organization used this tournament popularity to sell its 3D TVs. The organization urged the consumers to watch the final of AFL and NRL tournaments in 3D by purchasing their TV. They did this advertisement in the whole country despite of fact that there was no availability of 3D broadcasting in the whole country. In Australia, few cities were having the 3D broadcasting facility on that time. Court of Australia found Harvey Norman was guilty for misleading the consumers under its marketing strategy and imposed fine of $1.25 million on the organization. Due to this incident, the trust or reliability of the organization in the market got hurt and the organization lose its big market share. This way, the unethical marketing by Harvey and Norman affected the revenue of organization negatively. In 2013, organization also does one more unethical thing by misrepresenting the consumer rights for the warranty period. It imposed various unethical terms and conditions that impacted the interest of consumer negatively such as consumer have to inform the organization under 24 hours of damage of product, consumer also have to give some amount as a processing fee for repair and replacement of product under warranty period (Jager, 2013). Australian Competition Consumer Commission (ACCC) took the organization to court for this and urge the court to impose penalty on the organization. Sometime organizations used these types of strategies to increase the total revenue and market share despite of that these things are unethical. Sometimes, these strategies also gave negative results and due to that, organization may lose its present market share. This thing was happened with Harvey Norman in 2011 and 2013. Ethical Issues in McDonald: McDonalds is a big brand in global fast food industry. It is very famous in the world and McDonalds has many customers. McDonald sells hamburgers, French fries, Fried chicken and soda. Its products are very delicious and price is very cheap as compared of other companys products. There are some ethical issues faced by McDonalds in selling fast food (Ferrell et al, 2013). The company sold chicken wings after cooking of 90 minute, but according to rules of government, company cannot sell chicken wings after cooking of 30 minute. Furthermore, Staff of the McDonald store changed the expiry date of the products. Apart from this, staffs picked up beefs, which had fallen on the ground and they packed it in the packet. According to the rule of McDonalds, its pies should be sold in the 90 minute after fried of pies. Staff should have marked expiry date on the packet of products but staff did not mark exact date of pies (Deresk, 2011). Staff did this, because they want to reduce cost and want to earn more and more profits. According to McDonalds statement, it promised to customers the sale of only fresh products with high quality and safety, but many times in the quality testing by the respective organization it was found that the quality of food was not good. The organization was selling food after expiry date. Apart from this, it was not fair what they did for making more profit. According to ethics of marketing, McDonalds should not sell the products after expiry date. It could be harmful for customers health; many customers denied buying products of McDonald, because customer got hurt and it broke the trust of customers. It assured safety of customers health but its product was not safe for customers health. McDonalds announced that they keep cleanliness and never compromise in products cost and quality. But McDonalds did not performed, what it has promised to customers. Its staffs sold food, which had slipped on the ground from their hand. Furthermore, customers perception had changed towards McDonalds; they thought its products are harmful for health. Customers changed their brand loyalty and they purchased other companys fast food. Along with this, McDonalds should be honest to customers and it should not have broken the trust of customers it would be dangerous for both of them (customers and company). Company should have served food with high quality an d safety, and should not have broken the commitment. There is another marketing ethical issue faced by the company. McDonalds focused on children for marketing of products. It provided happy meal for kids. It became famous, because it gave toys with happy meal foods. In 2010, Monet Parham sued on McDonalds because her daughters were arguing with her for happy meals. Whenever the daughters of monet perham urged her to purchase happy meal for her and when she denied then her daughters were crying (Rucki, 2010). She fed up from the behavior of her daughters that was the reason she sued on the McDonalds. She claimed that deceptive advertising influenced her children for happy meals. Apart from this, McDonalds had developed unhealthy eating habits through their advertising of happy meal. McDonalds focused on children, because kids are unable to buy food if kids will go along with their parents, their sales will be increased because parents will also purchase the food for self with their kids. Furthermore, McDonalds made this strategy to mak e more profit Just because kids could persuade their parents and parents always fulfill wishes of kids. Conclusion On basis of above analysis, it can be concluded that ethics plays important role in effectiveness of marketing practices. Failure of organizations to comply with ethics principles may deteriorate brand image and sales of company in market. It is identified from the essay that there are two types of marketing ethics such as normative ethics and the positive ethics. Along with this, it can also be concluded from above analysis that unethical way of marketing, or companys failure to adopt ethical marketing can lead to law suits and regulatory disturbances against company. This can affect the sales and profitability of company in negative way. On basis of above essay, it can be recommended to organizations to design their marketing practices attentively. References Deresk, H. (2011). International management managing across borders and cultures. USA: Prentice Hall. Ethical issues faced by McDonalds (2015). Retrieved from: https://reportstation.com/2714/mcdonalds/ Ferrell, C. and Keig, D. (2013). The marketing ethics course: Current state and future directions, Journal of Marketing Education, 02-10. Jager, c. (2013). Harvey Norman Stores To Face Court Over Consumer Rights Violations. Retrieved from: https://www.lifehacker.com.au/2013/06/harvey-norman-to-face-court-again-over-consumer-rights-violations/ McDonalds (2016). 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