Blog Essay Example | Topics and Well Written Essays - 500 words

Blog - Essay ExampleIBM invented the Personal Computer and ruled the market by adopting open licensing. Cl singles proliferated worldwide.The creative splendor of the two Steves at Apple Wozniak and Jobs lay in driving the concept of consumer-friendly machines. The Apple I was a pre-assembled hobbyists kit but a original microcomputer nonetheless. Beginning with the Apple II and even more famously with the enduring Macintosh line, Apple reduced the complexity of computing to a accomplishable level. The world became computer-literate learning word processing, spreadsheet what if analysis and point and click at the altar of the folks from Cupertino.Ease of use combined with monumentally breakthrough advertising executions to shape a cult following that now spans two generations of students, teachers, art directors and graphic artists. Apple never dominated the PC industry owing to its premium-pricing strategy. But the inheritance of iconoclastic advertising first created by Chiat /Day three decades ago continues with such campaigns as Think Different. Apple then continues to position on eye-opening consumer-driven innovation. The result is an amazing 70% market share for the iPod, 90% for iTunes music downloads, leadership in smartphones and a commanding lead in tablet PCs.The abjure and summer of 2011 has been a seriously bad time for the economic managers of the land. From the White House down to state governments, there is a surfeit of joblessness, deficits and other harbingers of blame and gloom. Is nothing going right at all? Are consumers condemned to a kind of perpetual manic-depressive state, oscillating between drooping stock markets one day and the drumbeating of the Obama media chorus that things are looking up?As always in consumer marketing, crises should be viewed as opportunities. The very first take-out is that the country has been in break more or less continuously since the