Marketing Essay Example | Topics and Well Written Essays - 2000 words - 17

Marketing - Essay ExampleThis paper presents an insightful investigation of the effectiveness and portion of advertizement towards the success of a companys gross sales. It manifests if at all the advertisement expenditures, exclusively lead to the sales elevation or these efforts need to be blended with other suitable marketing activities so as to derive much better outcomes. It indicates the impact of advertising on companys sales margin, while establishing facts from the theoretical material and draws out the potency of marketing activities in combination with proper advertisement towards the achievement of sales and profit targets.The effectiveness of advertising in precipitating a companys sales success in relation to the other elements of marketing strategies happen to be matter of dear concern in todays business domain. Corporations tend to squander millions on advertising along with other marketing activities in an anticipation to elevate their sales and profitability. I f advertising alone can lead to the company to improved sales, new customer attainment and existing customer retention successfully, then it could by and by save a lot of companys funds and efforts exerted in conducting other marketing activities.Aaker (1991) states that the purpose of advertising is to distinguish a companys product from others in the market hence establishing the products brand equity. The author signifies the concept of advertising with product differentiation and establishment of brand equity. merino sheep Srinivasan and Srivastava, (2006, p12) confirm this point as, lofty brand equity firm may be able to differentiate themselves effectively in competitive environments, achieving both high prices and high customer loyalty increasing and stabilizing its sales revenues and profits. Here also, high brand equity and product differentiation has